Elaine Fong is a creative leader forever curious about the role of design in the human journey.
She is the former Chief Creative Officer at the Eames Institute, Executive Creative Director at Instacart and Blue Bottle Coffee, and Senior Design Lead at IDEO. She leads teams across brand, product, and experience to find beauty in everyday challenges.
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In Conversation
TEDxSF: Sharing the experience of her mother’s final wish for a peaceful end of life, the talk is an invitation to explore our relationship to dying so we can redesign this final universal human experience.
Watch on TED.com -
Featured
Fast Company
Core 77
Communication Arts
AIGA
PRINT Magazine
Graphis
SCA Design Lab
Designing Obama
Rollingstone
Eames Institute
Led the creative channel strategy, business goals, and operations. Directed teams of talented managers, strategists, designers, and developers to create the online experience for public launch.
Special Thanks: John Cary, Llisa Demetrios, Sam Grawe, Lauren Smith, Fabra DiPaolo, Nic Jara, Dave Holm, Emily Anderson, Ann Spradlin, Manual, Instrument
Instacart
Strategic brand partner to VPs and directors across all four sides of the marketplace: retail, shopper, customer, and enterprise. Oversaw and scaled the creative team across managers and designers in brand, illustration, marketing, motion, CRM, copywriting, and operations.
“More to Explore” Paid Marketing Campaigns
Leveraged consumer research and insights for OTT campaigns to raise brand awareness, inviting customers to discover more stores with Instacart. Live action commercials with agency partner Tool of North America: Hal Kirkland, Dustin Callif, Laura Macauley, Mary Church
Special Thanks: Jason James, Phillip Chagoya, Danae Wenig, Genesis Silva, Angela Ko, Andrew Chen, Robert Paige, Anabelle Roeser, Monica Galvin, Luke Miller, Sam Cousins, Jay Moore, Tool, Sandwich, Wolff Olins
Blue Bottle Coffee
Evolved the brand from local to global for an international audience, pre-Nestlé acquisition. Built first in-house creative team and design systems across brand, retail, product, partnerships, online, and mobile experiences.
Special Thanks: James Freeman, Saki Igawa, Vera Kachouh, Megann Sept, Paige Coluccio, Monica Galvan, Ayumi Ostrowski, Sean D’Auria, Ellen O’Reilly, Jamie Vitt, Nick Wolf, Lisa Bigeleisen, Melissa Cross, Bryan Johnson